VOLUNTEER OPPORTUNITIES Page

The campaign's Content Management System was tied in with the website to highlight current volunteer opportunities.

Continuing with the theme of attracting first time volunteers, each opportunitiy came with supplemental text that described the specific activity.

The Magic Murph Ball was a Flash-based animation where opportunity suggestions were randomly presented (think: Magic 8 Ball). It was one of the many playful flourishes incorporated into the site to convey an innovative approach to traditional campaigns.

Targeted action points were highlighted at the top of the right column.

For first time fundraisers, a complete "How to Organize a House Party" brochure was created.